Museum of Failure

Statement

An experiential journey of failures-past! The Museum of Failure will treat its visitors to a shrine of history’s epic fails by some of the world’s best known companies. First displayed in Sweden, the collection of 100 plus failures was originally conceived by psychologist and innovation researcher, Dr. Samuel West, as part of his research on corporate success and innovation. The marketing catastrophe that was Bic for Her? Yup. The two-wheeled, self-balancing transport innovation, Segway? You better believe it. These, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by Colgate, demonstrate the types of failures the museum will showcase. Other highlights include the hula chair (just envision it), the Apple Newton, and even President Donald Trump’s version of Monopoly from 1989 made the cut. With surprise Instagram moments all around, the museum is a family affair with failures for everyone from nine to 90.  

More Information

Official Website of the Traveling Exhibition Hyperallergic Review of the exhibition in A+D’s space Guardian Review of the exhibition in A+D’s space TheDailyWoo‘s video tour / vlog of the A+D exhibit We:)LikeLA story about the exhibtiion staying in LA after its A+D debut Yelp Review by Qunesha D. Clickbait Fortune article about the exhibition, mentions A+D NYTimes Review of the exhibition before its display at A+D

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