Museum as Brand: Staying Relevant in the Digital Age


Drawn from research by Claremont Graduate students, this exhibition focuses on five institutions and examines trends in the use of digital technology and what this can tell us the changing functions of museums today. Through creating a baseline understanding of each institution the exhibit then analysis and draws out patterns in digital engagement.

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Archinect posted an article explaining exhibitions at the museum, including “Museum as Brand.” The Architect’s Newspaper shared a story about the museum and its recent closure, briefly describing “Museum as Brand”provides a brief explanation and exhibition details. MutalArtt provides a brief explanation and exhibition details.

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