VS is hosting a re-launch of their Neutra furniture line at the A+D.
Reception from 6 to 9pm
Furniture Designs by Master Architect Richard Neutra to be presented by VS at the A+D Architecture and Design Museum>LA Los Angeles - More than 90 years after Richard Neutra immigrated from Europe to America, his California furniture designs, created from the late 1920s to the early 1940s, are now returning to the US.
VS America Inc., the subsidiary of VS Germany, presents The Neutra Collection at the A+D Architecture and Design Museum>LA at a reception on February 20th and will continue the exhibit through March 26th.
VS is re-issuing a select series of furniture pieces as an exclusive edition, furniture designed for individual clients but never mass-produced. In cooperation with architect Dion Neutra, Richard’s son and architectural partner, The Neutra Collection by VS is ready for discovery by the architecture and design community, a community that appreciates the designs of the modern classics but for whom Neutra’s designs may be fresh and new.
Over the past 100 years, VS has generated numerous pioneering product developments: Each chapter in the VS success story as a major German furniture manufacturer illustrates the company's high standards and uncompromising focus on quality. The intensive development work through the decades has led to a strong product range focused on school furnishings and diverse, contract furniture for offices. In recent years the client base has expanded to include major banks, automotive companies, and public institutions including the German Government, which source its office furniture and services from the VS product lines.
VS America, Inc. based in Charlotte, N.C. since 2003, is acknowledged as a specialist and architectural partner for ergonomic, flexible furniture solutions in the educational sector. International design partners, German-engineered products, and local dealers through the U.S. are the foundation of superior results in interior design.
The history of VS from 1910-30 is linked to the roots of Modernism, beginning with co-founding the German Werkbund, and to the leading Modernists in architecture and design of that period. With Bruno Paul, the mentor of architect Mies van der Rohe, VS showcased a prize-winning progressive classroom at the Brussels World Exhibition in 1910 and a Montessori classroom at the 1914 Werkbund exhibition. VS won prizes for outstanding furniture design at the 1958 World Exhibition and again at the 1960 XII Triennale in Milan. The VS Company continues to work with todays’ renowned architects and designers including Verner Panton, Jürgen Greubel, architects Günter and Stefan Behnisch, Hubertus Eilers, and Peter Brown.
The company's commitment to associating itself with world-class designers and architects led to the 2012 acquisition of all exclusive rights to the Neutra furniture designs in the Collection.
The diversity of Neutra’s work in furniture required great care, as each individual piece possessed a different character and therefore different craft and manufacturing requirements. VS began its work with meticulous archival research and careful documentation of every detail for each member of the Collection. Prototyping, testing, and selection of genuine materials and the selection of a wide variety of luxe fabrics followed. The result is an elite collection of lounge chairs, cantilevered chairs, and side tables, included the iconic Boomerang Chair and the Camel Table, all manufactured by VS in Germany. The Neutra Collection currently consists of 27 individual pieces and will be further expanded in the coming year.
Ray Eames : In the Spotlight features letters, notes, sketches, paintings, photographs, process drawings, furniture, films and collections tracing Ray Eames various interests and interactions with key people, places, and institutions.
An intimate study of Ray's world, the exhibition concentrates on the iterative, hands-on process the famous Charles and Ray Eames team were known for, as well as the "way-it-should-be-ness" that defined how they worked and lived. The exhibition encourages visitors to make their own connection to Ray's work, to explore their own creativity, and apply the Eames' tools to their own lives.
This exhibition will be housed off-site from A+D at the Arts Center College of Design > Hillside Campus in Pasadena.