May 17, 2013 - July 7, 2013
Windshield Perspective focuses on a short yet dense stretch of Beverly Boulevard from Normandie to Virgil. The windshield is both a lens and a shield; a screen which acts much like a magnifying glass to clarify the view and as a scrim to obscure the sight. This drive along Beverly stands for hundreds, if not thousands, of daily journeys through the city’s landscape. The exhibit is about seeing and not seeing.
Typically, our way of seeing from behind the wheel is unconscious. Beverly Boulevard, in its apparent bleakness, is easily dismissed as “nowhere,” falling into the hole in our consciousness put there by the dominant notion that much (if not all) of Los Angeles is not a city at all. Roll up the windows, crank up the sounds, and drive.
But a choreographed drive, recreated within the Museum and accompanied by an immersive sound environment, reveals the very essence of the built city: messy, disorderly, impromptu, and vital. Windshield Perspective will provide a way of seeing and a sight to be seen. The windshield is converted from scrim to lens.
Windshield Perspective is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together several local cultural institutions for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways. Major support for Windshield Perspective has been provided by the Getty Foundation.
SUPPORT PROVIDED BY
BMW NORTH AMERICA
curator: greg goldin
EXHIBITION DESIGN AND ARCHITECTURE: Lara Hoad and Todd Erlandson, (M)Arch.
Exhibition Graphic Design: Andrew Byrom
Advisors + Concepts: Deborah Sussman, Paul Prejza
Photography: Tom Bonner, Katherine Sheehan, Abbe Wool
Creative Consultant: Eder Cetina
Curatorial Assistant: Abbe Wool
Exhibition Graphics Printing: Olson Visual
2013 Construction Sponsor: All Coast Construction
Woodwork: Michael P. Johnson Fine Woods
Driving on Beverly
Cinematography: Tom Richmond
Editor: Carlos Marques Marcet
Camera Assistant: Zach Demas Transportation: Geri Brostrom
transportation: Geri Brostom
Sound Design: Dan Wool
Sound Installation: Bang & Olufsen, Pasadena
Sound Equipment: M&K Sound
Exhibition Graphic Design Assistant/Management: Candice Lawson
Exhibition Design Assistants: Mahetzi Hernandez, Mark Montiel, Miguel Ramirez, Warren Seranio, Omar Ureta Research: Christian Hernandez, Marcos Lopez, Tommy Musca, Laura Ng, Jillian Strobel, Michael Weckwerth, Omar Ureta
Exterior Mural: Mobile Mural Lab
windshield perspective x5 bmw courtesy of bmw north america
Special Thanks: Farooq Ameen, Matthew Barrett, Kenneth Bicknell, Erin Chase, Alex Cox, Glen Creason, Michael Dawson, Joe Day, Nat Gale, Scott Harrington, Craig Hodgetts, Michael Holland, Alan Jutzi, Greg Lynn, Moby, Marisela Norte, Panavision, Pierre Picot, Robert Rosen, Mohamed Sharif, Todd Stevens, Doug Suisman, Rob Sullivan, Dace Taube, John Voss/History Pin, D.J. Waldie, Christopher Weil, Deborah Weintraub The Merchants and Residents of Beverly Boulevard