Windshield Perspective

May 17, 2013 - July 7, 2013

Windshield Perspective focuses on a short yet dense stretch of Beverly Boulevard from Normandie to Virgil. The windshield is both a lens and a shield; a screen which acts much like a magnifying glass to clarify the view and as a scrim to obscure the sight. This drive along Beverly stands for hundreds, if not thousands, of daily journeys through the city’s landscape. The exhibit is about seeing and not seeing.

Typically, our way of seeing from behind the wheel is unconscious. Beverly Boulevard, in its apparent bleakness, is easily dismissed as “nowhere,” falling into the hole in our consciousness put there by the dominant notion that much (if not all) of Los Angeles is not a city at all. Roll up the windows, crank up the sounds, and drive.

But a choreographed drive, recreated within the Museum and accompanied by an immersive sound environment, reveals the very essence of the built city: messy, disorderly, impromptu, and vital. Windshield Perspective will provide a way of seeing and a sight to be seen. The windshield is converted from scrim to lens. 


Please also visit: www.windshieldperspective.com


 

Windshield Perspective is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together several local cultural institutions for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways. Major support for Windshield Perspective has been provided by the Getty Foundation.

 

 

 



 

SUPPORT PROVIDED BY

    

 


2013 CONSTRUCTION SPONSOR



 

 


PROMOTIONAL PARTNER

    

 


 

SPECIAL THANKS
BMW NORTH AMERICA

 

curator: greg goldin

 

EXHIBITION DESIGN AND ARCHITECTURE: Lara Hoad and Todd Erlandson, (M)Arch.

 

Exhibition Graphic Design: Andrew Byrom 

 

Advisors + Concepts: Deborah Sussman, Paul Prejza 

 

Photography: Tom Bonner, Katherine Sheehan, Abbe Wool 

 

Creative Consultant: Eder Cetina 

 

Curatorial Assistant: Abbe Wool 

 

Exhibition Graphics Printing: Olson Visual 


 

2013 Construction Sponsor: All Coast Construction 

 

Woodwork: Michael P. Johnson Fine Woods 




 

Driving on Beverly 

Cinematography: Tom Richmond

Editor: Carlos Marques Marcet 

Camera Assistant: Zach Demas Transportation: Geri Brostrom
transportation: Geri Brostom


 

Sound Design: Dan Wool

Sound Installation: Bang & Olufsen, Pasadena 

Sound Equipment: M&K Sound 


 


 

Exhibition Graphic Design Assistant/Management: Candice Lawson

 

Exhibition Design Assistants: Mahetzi Hernandez, Mark Montiel, Miguel Ramirez, Warren Seranio, Omar Ureta Research: Christian Hernandez, Marcos Lopez, Tommy Musca, Laura Ng, Jillian Strobel, Michael Weckwerth, Omar Ureta 
 

Exterior Mural: Mobile Mural Lab
 

Beverage Sponsorship: 



 

windshield perspective x5 bmw courtesy of bmw north america
 

Special Thanks: Farooq Ameen, Matthew Barrett, Kenneth Bicknell, Erin Chase, Alex Cox, Glen Creason, Michael Dawson, Joe Day, Nat Gale, Scott Harrington, Craig Hodgetts, Michael Holland, Alan Jutzi, Greg Lynn, Moby, Marisela Norte, Panavision, Pierre Picot, Robert Rosen, Mohamed Sharif, Todd Stevens, Doug Suisman, Rob Sullivan, Dace Taube, John Voss/History Pin, D.J. Waldie, Christopher Weil, Deborah Weintraub The Merchants and Residents of Beverly Boulevard

 



>LINK TO CURRENT EXHIBITION