Bill Fritts is the founder and owner of Intelligent Design, a multi-disciplinary Portland, Oregon, USA-based firm that creates inspired collaborative solutions for people and places. Bill and his team provide vision, research and strategy for interior and exterior envelope formation, furniture, lighting, atmosphere definition and brand integration. Recent completed projects include clients Nike, Disney, Weiden+Kennedy and Old Navy, plus architects Rem Koolhaas and Clive Wilkinson. Bill’s passion for design includes adherence to principals of sustainability matched with use of cutting edge materials and reaction to current and future trends.
Bill holds a bachelors in interior architecture with a sculpture minor from the University of Massachusetts, studied for his masters of architecture at the University of Hawaii and earned his M.B.A. from the University of Oregon.
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