Creative Director

Selbert Perkins Design is an national brand identity and design firm with a combined staff of 25, with offices in Playa Del Rey, CA and Arlington, MA. Our designers work in a variety of disciplines in branding, print, environmental and interactive. As a result of this multidisciplinary approach, we bring the broadest of perspectives to every project.
SPD combines the disciplines of branding, environmental design, and marketing communications with the beauty of art and architecture to create dynamic brand experiences for our clients. From our offices on both coasts, we collaborate on a daily basis with complex teams consisting of owners, architects, landscape architects, developers, and consultants to make "people places" that come alive and heighten the experience for all who use them.

We have a great passion for design, and respond to our clients' needs with dynamic and effective solutions.

Selbert Perkins Design Los Angeles is a WBE, DBE and SBE certified firm.

Range of brand development and design services:

• Advertising

• Annual Reports

• Brand Strategy & Research

• Branded Environments

• City/Streetscapes

• Corporate Branding

• Identity Development

• Interactive Media

• Naming Systems

• Product & Package Design

• Print Media

• Public Art & Sculpture

• Signage & Wayfinding

Certifications:

American Institute of Graphic Arts

International Sculpture Center

Society for Environmental Graphic Design, Board Member

A+D Museum, Creative Director

Experience:

• Name, identity and graphic standards for Los Angeles World Airports, includes international gateway, communications master plan, and wayfinding system design for LAX Airport in Los Angeles, CA, including the largest lighting display in the world

• Branding strategy, master plan, identity, environmental communications and sculpture for the Pacific Design Center (PDC) in Los Angeles, CA

• Communications master plan, identity, sculpture, print and environmental communications, store design and merchandising system for Canal City Hakata, a 2.5 million sq. ft. mixed-use development (including office, retail, hotel, restaurant, entertainment, institutional and public spaces) located in Fukuoka, Japan

• Branding strategy, master plan, identity, gateways, wayfinding and public art for City of West Hollywood, CA, including gateways, and district identities for the Sunset Strip, Santa Monica Boulevard and the Avenues of Art & Design

• Communications master plan, identity, print and environmental communications, merchandise and uniform design for Morongo Casino, Resort, and Spa in Cabazon, CA

• Identity, environmental communications master plan and environmental communications for Downtown Disney in Anaheim, CA

• Branding strategy, master plan, identity, packaging, gateways, wayfinding and public art for the Port of Los Angeles and the City of San Pedro, CA

• Branding strategy, master plan, identity, gateways, wayfinding and public art for Culver City, CA

• Branding strategy, master plan, identity, packaging, gateways, wayfinding and public art for the cities of Riverside, CA; Inglewood, CA; Marina Del Rey, CA; and Indio, CA

• Identity, restaurant identity, environmental communications and graphic standards for the renovation of the Los Angeles Union Station Passenger Terminal, a mixed-use project including retail, food, and public areas

• Identity, environmental communications master plan and environmental communications for America West Arena, a mixed use facility in Phoenix, AZ

• Identity, environmental communications master plan, environmental communications, sculpture and lighting for Millenia Walk, a mixed use retail district in Singapore

• Master plan, graphic standards and resort wayfinding for Universal City/Universal Studios including theme park, studio back lot, parking garages (48,000 spaces), and corporate offices in Orlando, FL, Hollywood, CA and Osaka, Japan

• Master plan, identity, sculpture and environmental communications for Vina Walk, a mixed-use retail development in Central Park Front, Ebina, Japan

• Logo, identity and print for Tournament of Roses, Pasadena, CA (last 6 years)

• Identity, communications master plan, print materials for MCG Architecture, Los Angeles, CA (and multiple offices)

• Identity, communications master plan, print communications and website design for EPT Design, Pasadena, CA

• Graphic standards and marketing materials for the Disney Motion Pictures “Hunchback of Notre Dame”, “101 Dalmations”, and “Hercules”

• Brochure and CD gift set packaging for Walt Disney’s “The Music Behind the Magic”

• Communications master plan, identity, print, merchandising system, and packaging design for Playskool Product Line

• Master plan, identity, and environmental communications for SEGA Gameworks retail store in Seattle, WA in collaboration with DreamWorks

• Master plan, identity, and environmental communications for Geffen Playhouse in Los Angeles, CA

• Identity, communications master plan, print communications, packaging, and retail store displays and graphics for Stride Rite Corporation

• Identity, graphic standards, merchandise and environmental communications for World Cup Soccer ‘94, including 9 different stadiums and public areas across the United States

• Environmental communications for Sony World Headquarters in Tokyo, Japan

• Master plan, identity, wayfinding and public art for Festival Bay, a mixed-use retail and entertainment development in Orlando, FL

Awards:
AdWeek Creative All-Stars, American Institute of Graphic Arts, American Corporate Identity, American Graphic Design, American Society of Landscape Architects, Art Directors Club of New York, Communication Arts, Creativity Art Direction Annual, Graphics, HATCH Awards, Advertising Club of Boston, HOW, Industrial Design Awards, IDEA/Step-by-Step Graphics, Massachusetts Governor’s Design Award, New England Direct Marketing Assoc., New York Art Directors Club, Print, Society of Environmental Graphic Design, The Big Crit, International Design (ID), Westside Urban Forum, “Business of Design” Award from RISD.