May 18, 2017

EXPLORING DTLA | CANDY SHOP

EXPLORING DTLA | CANDY SHOP

LA’s hottest pop-up gallery is also its coolest desert spot.
The Museum of Ice Cream, hidden deep in the grit of the Arts District, is not exactly a museum and not exactly an eatery. It’s an immersive pop art experience that Eater LA has called “supremely Instagrammable.” And it’s currently DTLA’s most buzzed-about gallery show, family outing, and slam-dunk first-date.

 

Much pop art implies arch social commentary. But the MoIC’s sugar rush of conviviality and play is clearly meant to be savored in earnest. There’s something ridiculous about this much innocent, brightly colored fun in one place, but throughout its overdose of absurdity, the show maintains its robust heart. Its kitschy fever-dream surrealism feels particularly at home in Los Angeles, and its pure, sweet celebration has made it a popular panacea for the grim uncertainty of the hour.

Kids are welcome, and with a sprinkle pit and other interactive exhibits on hand, anyone who doesn’t goof off like a kid is missing the point.
The MoIC debuted in New York City in 2016, and its Los Angeles location started getting word-of-mouth attention well before it opened. Thanks to rave reviews and robust ticket sales – tours are now sold out through May – what was intended as a fleeting “pop-up” chimera will now remain open into June.

 

– Emerson Dameron, A+D Press

– Photo Credit: LAIST.COM

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