ARMIN HOFMANN FARBE/COLOR
November 14, 2013 - January 19, 2014
For Armin Hofmann, lecturing at design schools and working as a freelance graphic artist went hand in hand: his activities as an educator invariably provided inspiration for his own work. Rather than a doctrinaire approach, Hofmann’s teaching style centered on the students’ engagement with their own experiences and abilities, so enabling them to hone their individual perception of design issues.
During his many years as a teacher at various institutions across the world, including the Basel School of Design in Switzerland and the Yale University School of Art, Hofmann accumulated a treasure-trove of experiences and findings on the subject of color. Following his retirement, he produced 20 silkscreen portfolios, each containing 12 compositions. One of these portfolios and 16 studies for the prints will constitute the major portion of Farbe / Color.
The exhibition at A+D Architecture and Design Museum will showcase one of Hofmann’s portfolios as well as 16 studies of the prints as a part of Farbe / Color. The legendary Swiss graphic designer and educator has described his silkscreens as an account of his pedagogical activities.
A discussion and presentation by the Swiss designer, Steff Geissbühler, former student of Hofmann’s will elaborate on how this education applies to commissioned work and personally in his portfolio of design for Fortune 500 companies while working in New York City. Also included in the afternoon presentation will be Bill Longhauser speaking about studying with Hofmann and how his present work has been inspired and informed by the profound insights and point of view per his instruction in Basel.
Hofmann’s work in the built environment will be represented as physical, color interventions into the museum itself.
As an educator for 44 years, Hofmann has had immeasurable influence on generations of designers and shaped the world’s perception and understanding of color and design.
Opening of Armin Hofmann/Farbe
Sponsored by the Los Angeles Swiss Consulate and Vitra
Lecture, ‘Color and the Brain’ by Dr. M.A. Greenstein
Presentation and Discussion, ‘When in Doubt, Make it Red,’ by Steff Geissbühler and Bill Longhauser
Saturday program supported by Otis College of Design/California Institute of the Arts
This exhibition follows a project entitled "Armin Hofmann - Farbe" which was initiated by art historian Fabienne Ruppen and graphic designer Christof Nüssli in 2012